To promote a product or a service with the help of which you can let people know of it in the internet, you must know the fundamental concepts. At present, marketing on the internet has become a very lucrative job where the salary is sky high. But, to be a successful digital marketer who aims to make the product or service reach the world has to be adept at the tools and techniques used in the industry. To be aware of the methodologies in digital marketing, a candidate has to pursue a course in digital marketing training which will give him or her ideas and power of innovation at work. We will discuss below some of the tactics of spreading the news of a product or service on the internet 1. Content development strategy Developing content is one of the 3 most used techniques of digital marketing and it is of the most effective online digital techniques to ensure conversions. More organizations are currently utilizing this strategy as their main selling technique and that there will be more concentration on measuring the verticals of this procedure. For an effective content development strategy, you need to do research and discover what people are sharing. This is to help you analyze the topics, content and headlines to establish the perfect marketing campaign. Enhancing the content development strategy is another important technique that you can do by finding influencers who will influence people to try out or buy your product or service. 2. Big data Big Data provides one with market and customer insights. It offers analysis of data-driven campaigns that can ensure results in guaranteed fashion. Big Data comprises of data velocity, volume and data variety which is the key pattern chosen by industry analysts to trigger more powerful campaigns. Machine learning is the superstructure of Big Data which is mined to recognize the inclination of conversion over a given set of varied customer characteristics and behavior. Organizations leverage data from different sources to channelize data-driven digital campaigns since the campaigns have proven to be more effective in helping the product or service reach the viewers of the world. More concepts on big data can be found in a course on digital marketing training taught at reputed institutions. 3. Automating procedures Automation of digital campaigns using sophisticated techniques is considered as one of the most powerful selling procedures. Marketers in many big organizations employ tactics for enhancing their automation so that their products or services show up at the top of the list in most search engines. 4. Promotions over mobile Top organizations have embraced mobile responsive website design and email layouts as a means of mobile promotions. The retail conversion rates are essentially lower on cell phones; hence many organizations streamline their mobile campaigns more effectively in their digital marketing campaigns for an effective promotion of their product or service. We have discussed some of the methods of helping a product reach the world. There are many methods involved though which a candidate can find in a course on digital marketing training which will help an individual to gain a foothold in the industry.